Over the last couple of weeks I’ve written a lot about “eggs” and why it is so important to diversify those eggs, or rather why it is so important to establish multiple streams of income for your online business. Today, I’m going to discuss another type of “egg” we need to diversify, and that’s the eggs we put into our social media basket.
If you’re like a lot of online sellers, you have probably grown comfortable with one or two social media sites (we’ll call them “baskets,” so we can keep with our spring theme). Usually, the social media websites of choice are Facebook and Twitter, but there is a small faithful crowd that like Google+ too. The problem is, we get so used to putting our eggs in those one or two baskets, that we kind of forget there are other social media websites out there that we should be using as well. By taking some eggs out of the one or two baskets we’ve been using, and putting them into another, we can potentially open ourselves up to thousands or even millions of potential new customers.
Let’s take a look at a few of these websites:
According to eBizMBA Guide, Pinterest currently has about 150,000,000 estimated unique monthly visitors. While this social media site may not be the right medium for every online business, if you sell actual physical products, it can be a great way to promote the items that you sell. Pinterest bills themselves as a visual discovery tool. In reality, it’s a place where people can post and share photos of things they are interested in on what Pinterest calls “boards,” and they even allow you to have a business account with them, so you can post photos of some of the items you sell, and then link them right back to your online store.
Although it’s billed as a social media site, LinkedIn is really more of a site for professional people to network, than it is for them to socialize. You won’t promote your items on this site, but you can create a profile that tells people about your business and what you do. Think of it as a way to extend your business network and create more contacts. The neat thing about the site is that it lets you connect with other professional people. So if you’re looking for a supplier for your business, or need someone to create your business cards, you can just do a search for what you’re looking for, and a potential business contact will usually come up that sells or creates whatever it is that you need. As an added benefit, LinkedIn also has groups you can join, so you can find like-minded people who are trying to connect with others who have the same interests.
Instagram bills itself as a fast and fun way to share your life. In reality, it’s a site that lets you take photos or videos, and then allows you to share them on other social media websites, such as Twitter, Facebook, and Tumblr. The thing I like about this site is that you can create videos of your products actually being used, and then promote the videos on the other sites. As an example, if you sell a product on Amazon that fixes flat tires, you could make a video of someone using the product to fix a flat tire to show your potential buyers that it actually works. You would then upload it to (say) Twitter, and add a link on Twitter that takes potential buyers right to the page on Amazon where you sell the product. Pretty slick — right?!
Anyway, as you can see by just looking at these three, there are a variety of different types of social media websites out there, and they are all designed to do different things. What are your favorite social media sites, and how do you incorporate them into your business? Leave me a message in the comment section below.
~Until next time
eBizMBA guide: http://www.ebizmba.com/