You may have noticed that I use the term “information overload” a lot. Heck, I even call myself the “Info Overload King.” The question is though, what exactly does information overload mean and where did the term originally come from?
Well, the term information overload initially came into everyday use sometime around the 1970s. Alvin Toffler called it “infobesity” in his book, Future Shock. The term basically means an overabundance of information.
Never has this been more the case than in the world of Internet marketing (IM). Do a basic internet search on Google for Internet Marketing and 333,000,000 results come up. That’s a LOT of potential information overload.
You see, in IM everyone has an angle. Some of the sites are legitimate and others are scams. When you’re new and just getting started, it’s hard to know the difference because they all look the same. You don’t want to lose out on a great money-maker, so you sign up and start getting those emails. Then another site promises something better and you sign up for those emails too. Soon it’s an avalanche of emails and you not only have information overload, but you’re getting buried under the avalanche.
So, what do you do?
Well, here’s a few of the things I have learned that can help combat all that information overload:
First, unsubscribe from all those mailing lists. There are only a few you need to be following and I’ll tell you about those in a future post. For now, unless the emails are from a program that you are actually paying for and using — get rid of them.
Write out a short weekly list of “To-Do” priorities for your business. Have a clear purpose for what you plan to do each day when you get on the internet. If you are researching how to build a website, stay away from the marketing ads that can run you astray.
If you are online with a purpose, but you can’t seem to stop checking out (and signing up for) all the latest IM sites, get up and simply walk away. Clear your mind and remind yourself about what you are really suppose to be doing. Come back to the computer only after you have a clear goal in your mind about what you need to be working on.
Finally, choose one marketing plan to follow through with and stick to it (at least for a month). I can’t even begin to tell you how many times I have gotten drawn into the next “sure thing money-maker” while I was still playing around with the last sure thing money-maker. See, here’s a little secret that a lot of people don’t seem to realize. Almost any of the legitimate IM plans will work. The problem is — most people don’t want to follow through with them, and move onto something else before they see the payoff. The key to conquering information overload is to choose one direction and stick to it. Trust me. I’ve been there. I know how hard it can be, but in the end that really is all there is to it.
I will conclude with this…there are plenty of ways to make money online, but until you are profitable in ONE way, everything else is a distraction! FOCUS!
Until next time~