When you think about your business, you probably think about your sales or your product. What you might not think about, however, is your business relationships and how important they really are to your livelihood. Trust me, if you ignore this element of your business, it could really be a costly mistake.
You see, business is a lot like life. You have to work with others if you truly want to have success. It’s not just about creating a list of contacts either, you actually have to work at maintaining your business relationships, if you truly want to create that success.
Now, I know what some of you are thinking. How can it benefit you to have a personal relationship with someone in business, especially in ecommerce, when a lot of the people you meet are actually, what you might call the competition? Well, think of it like this; there are millions of buyers on eBay and Amazon. One seller can not provide service to them all. There are also a lot of people interested in Internet Marketing. One person can’t market products to all of those people either. Having personal relationships in your business doesn’t destroy it, it is actually the foundation for formulating growth & achieving success.
You will, of course, have to “give back” if you truly want to get ahead, but the benefits are well worth the effort. Here’s some examples of how forging business relationships can actually help benefit you:
  1. They can give you someone to bounce ideas off of, and seek advice from. If you’re stuck, you always have someone that you can turn to for advice. I can’t tell you how many times I have turned to my network when I’ve had a problem with my business. There is almost always someone out there who has “been there – done that,” and can tell me what it is that I need to do.
  2. They can help you to build other relationships. Every time I have needed something done for my business, one of my business relationships has known exactly who to send me to. As an example, when I needed a cover made for my upcoming ebook, there was someone out there that knew just exactly who I needed to work with.
  3. They can help you to build friendships. Except for finding your significant other, there really is no better relationship, than a friendship with someone who understands your business and what you’re going through.
  4. They can provide investing and lending opportunities. Although I prefer not to borrow or lend from someone that I would consider a friend, forging a good business relationship with someone can help you to earn their trust, and that can go a long way when you’re in need of a money source to help fund a venture.
  5. They can provide word-of-mouth advertising. Getting a referral from a business colleague is one of the best forms of free advertising there is. Since the person recommending you already knows you, their vote of confidence is often all it takes for their friend or family member to become one of your customers or clients.


Now, get out there, and start making some connections, and forming strong bonds with your fellow colleagues! You never know what great things it can lead to!

Until next time ~



    11 replies to "The Importance of Forging Business Relationships"

    • I. C. Daniel

      A real online business rely on repeat customers just like retailer business , and building a strong relationship with your customer is the way that will lead your business to success.

      • George Nieves

        Hi I.C.,
        You are so right! Thank you for your comment.

    • Torsten Müller

      Having good relationships with others in business is the same important as in private life. I think a lot of people see too much the competition in these relationships than the fact that two offered products or services can also complement each other and thus offer the customer an even better experience.



      • George Nieves

        Hi Torsten,
        You are so right about how people can complement each other by what they sell instead of having to look at others as the competition. I like it when I can point someone in the right direction when they are looking for a specific item on eBay and I don’t have it. I usually end up having them come back and buy something from me too.

    • Jude Banks

      George, this is so true. Sitting behind a computer all day without really connecting and forming business relationships with people will only take one so far. It is even more important to reach out and connect when conducting business online.

      There is a lot of noise in social media, but are people really forming relationships. The potential is there, and I agree with you that we must make a decision to establish those relationships to mutual benefit.

      You make a valid and important point. I enjoyed reading your post.

      ~ Jude Banks

      • George Nieves

        Hi Jude,
        Thanks for stopping by. I confess I haven’t had too much luck establishing solid relationships with Twitter, but I think it’s because I don’t post there as often as I should. On Facebook, however, I’ve made some very good contacts and formed some great relationships. I guess as far as social media goes – a lot of it has to do with how much you put into it.

    • Kerry Russell

      Great post George and SO SO true.(especially if you’re a blogger!).

      So many people fear their competitors because they see them as just that – competition.

      But in reality, going out of your way to build solid relationships with the authorities/market leaders in your niche AND other competitors on your level or just slightly ahead/behind you, will help EXPLODE the growth of your business.

      And like you say the internet is a BIG place. There’s enough for everyone 🙂

      • George Nieves

        Hi Kerry,
        Thank you for your comment. My wife was reading my blog post and said it reminded her of Macy’s and the other store that were competing with each other in the beginning of “Miracle on 34th Street.” In the end, both stores won because they were actually helping each other. So competition doesn’t have to be the enemy – some people just want to make it seem that way. lol

    • […] can complement each other. Just recently I came across George Nieves’ post about The Importance of Forging Business Relationships where he points out the benefits of building business […]

    • zora

      Nice, educational and informative tips .
      Thanks for the good post .
      And the blog is looking nice George.

      Until Next time
      Zora Blume

      • George Nieves

        Hi Zora,
        Thank so much for your comment! The blog is still a work in progress and I hope to make some bigger changes soon, but trying to get the eBay business back in the swing of things first. 🙂

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