When you think about your business, you probably think about your sales or your product. What you might not think about, however, is your business relationships and how important they really are to your livelihood. Trust me, if you ignore this element of your business, it could really be a costly mistake.
You see, business is a lot like life. You have to work with others if you truly want to have success. It’s not just about creating a list of contacts either, you actually have to work at maintaining your business relationships, if you truly want to create that success.
Now, I know what some of you are thinking. How can it benefit you to have a personal relationship with someone in business, especially in ecommerce, when a lot of the people you meet are actually, what you might call the competition? Well, think of it like this; there are millions of buyers on eBay and Amazon. One seller can not provide service to them all. There are also a lot of people interested in Internet Marketing. One person can’t market products to all of those people either. Having personal relationships in your business doesn’t destroy it, it is actually the foundation for formulating growth & achieving success.
You will, of course, have to “give back” if you truly want to get ahead, but the benefits are well worth the effort. Here’s some examples of how forging business relationships can actually help benefit you:
They can give you someone to bounce ideas off of, and seek advice from. If you’re stuck, you always have someone that you can turn to for advice. I can’t tell you how many times I have turned to my network when I’ve had a problem with my business. There is almost always someone out there who has “been there – done that,” and can tell me what it is that I need to do.
They can help you to build other relationships. Every time I have needed something done for my business, one of my business relationships has known exactly who to send me to. As an example, when I needed a cover made for my upcoming ebook, there was someone out there that knew just exactly who I needed to work with.
They can help you to build friendships. Except for finding your significant other, there really is no better relationship, than a friendship with someone who understands your business and what you’re going through.
They can provide investing and lending opportunities. Although I prefer not to borrow or lend from someone that I would consider a friend, forging a good business relationship with someone can help you to earn their trust, and that can go a long way when you’re in need of a money source to help fund a venture.
They can provide word-of-mouth advertising. Getting a referral from a business colleague is one of the best forms of free advertising there is. Since the person recommending you already knows you, their vote of confidence is often all it takes for their friend or family member to become one of your customers or clients.
Now, get out there, and start making some connections, and forming strong bonds with your fellow colleagues! You never know what great things it can lead to!
Until next time ~